Best Book Promotion Ideas
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Among various book launch event ideas, charity fundraisers stand out for their ability to generate goodwill and media attention. These philanthropic book events often attract local press coverage, providing valuable exposure for both your book and the chosen cause. Community book launch events of this nature can also help you build a loyal readership base, as customers are more likely to support authors who demonstrate social responsibility.
Facebook Ads is one platform that can get you a lot of interest for very little money. All you need to do is target the right audience and be creative with your ads, and for the price of a latte a day, you can reach a relatively broad audience. You can use creative analytics to track which characters and locations resonate most with your audience, allowing you to improve your ad strategy for better results. One way to really entice Facebook users to click on your ad is to advertise a character or a cool location from your book. You have probably seen those ads for Facebook games, where there is a fierce warrior fighting demons – the reason that appeals to many people is that they become interested in the character first, leading them to wanting to learn more or to virtually become that character. For example, if your story places your characters in an old castle, find photos of old castles and use that as the ad image. Then use an ad headline like this: “Castle built in 1456 now inhabited by Sarah and her new beau Patrick.” In the description, tell a little about the castle and include a call-to-action (CTA) like “Read what happens at Patrick’s Castle.” Do the same with your lead character or a few of your characters, and you’ll get people following their natural inquisitive nature wanting to read your book!
Book Promotion Video Ideas
Of course, the dream is for your book promo video to go viral and sell millions of copies, but let’s talk about what’s actually in your control: It’s to build credibility for your platform as a writer and for your body of work. A professional book video shows that you are taking your work seriously and that you are a good storyteller across mediums. A great video can also capture the attention of top influencers and media who might otherwise not look at a synopsis or pitch, but will check out a 90-second video. Video also expands your exposure to video-driven sites. And lastly, what better tool could there be to show Hollywood that your book would make a great movie?
In summary, good video leverages video as a visual, cinematic tool, a way to translate the narrative of the book into moving images to establish an emotional connection with the audience. Bad videos are “too literal” in the sense that they show no overarching concept or understanding of tone or any creative vision for using the medium of video to their advantage. Instead, they try to cut and paste the book onto video, which makes the experience flat, and unintentionally humorous or just plain painful to watch. The key is to tease the audience, to communicate emotion without giving too much away. After all, the joy and purpose of reading a book are to allow the reader’s imagination to roam free, to create his or her own version of the world of the story and the characters.
In summary, there’s a lot of nitty-gritty that goes into the production phase depending on the scope of your video. For more resources, visit wildboundpr.com/videoresources and download a handout for the production phase.
Your script will be your creative blueprint and also define your budget. Keep it short—the ideal length for a video is 90-180 seconds. Write out the action and dialogue. What do we see and hear? Don’t forget the call-to-action at the end of the video, i.e. your website/social media channels and purchase info.
This phase applies mostly to a live-action on-location shoot and encompasses hiring a videographer, talent, crew, etc., but the idea here is to allow enough prep time before production to make sure everyone knows what they are supposed to be doing.
Children’s Book Promotion Ideas
When searching the web for promotional sites, you’ll find that some are free, and some require a fee; some require your book to be free, and some allow a reduced price. You decide what best suits your budget. Also note that some of these sites require you to already have a certain
Whenever I talk about marketing or selling strategies for authors (and that’s quite often, let’s be frank – I go on about it all the time), one of the most common questions I get from authors is, “Will this work for ?” or, “I write books, will this work for me?”.
Author visits are one of the most versatile (and lucrative) book marketing ideas because there are lots of different types of author visits. You can do presentations at elementary schools – many schools will pay for your appearance! You can easily offer Zoom visits to classrooms to reach more schools throughout your region and you can provide order forms for the school to send home with the kids.
To effectively implement product line expansion, authors should consider the themes and characters in their books and identify related products that would appeal to their target audience. By incorporating these products into their overall marketing strategy, authors can strengthen their brand identity and establish a more comprehensive presence in the children’s book market.
